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01. Who are we
Sunergy is an organic energy drink, with no sugar and all-natural ingredients, this drink provides a clean boost of energy that will keep you going throughout the day.
For the logo design of this project, I focused on combining energy and organic elements, symbolized by a lightning bolt and a leaf respectively.
At first, I played with the 's' in Sunergy to create the illusion of a lightning bolt, conveying a sense of energy and excitement.
I chose a bolder and even pointier font, and decided to separate the lighting from the name in order to make the logo independent. This design approach ensures that the logo will be recognizable and memorable.
I took the original concept and made some adjustments to create a more powerful look. I changed the font to one that is more pointy and added a leaf element to represent organic materials.
03. The brand's colors
Sunergy's brand colors should be bold and eye-catching.
That is why the logo have bright colors that surround a white middle. that coloring technique make a unique and striking logo, creating the illusion of neon light, symbolic of energy.
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