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01. Who are we
Welcome to EverySize, the gym for everyone.
At EverySize, We are committed to making fitness accessible to all, regardless of body shape, size, or current level of physical fitness. Our gym is designed to be a safe space where you can work towards your fitness goals without feeling judged or intimidated. Whether you’re looking to get in shape, lose weight, or simply feel better in your body, Our team of expert trainers is dedicated to providing personalized guidance and support, in order for you to start your fitness journey and become the best version of yourself.
02. Logo Design
I approached the logo design with three key elements in mind, inspired by the elements of fitness that are essential to our gym.
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Repetitions and diagonals, which symbolize the movement and sets in training that are crucial to building strength and endurance.
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Difference between each element, which symbolizes the acceptance of everyone, regardless of their size, shape, or ability.
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Use of basic shapes, which represent the gym as a foundation for growth and transformation.
From these goals, I started designing the company logo, until I reached the final result - three triangles leaning on each other, different in nature (different angles and sizes) but in harmony. I chose to slightly round the corners of the triangles in order to refine them and thus create a feeling that is less rigid and threatening, and more inviting.
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When choosing the colors of the brand, I decided to use red as the main color - in order to convey a sense of strength and power, befitting a gym. I chose to combine a burgundy color with it, thereby continuing the line of thought of difference and similarity between the various elements.
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